Vaassen Produces Easy-to-Open Lid For Luxury Gü Dessert
Making FMCG packaging performVaassen Flexible Packaging has created a special easy-peel lid for sealing to glass containers. The new, uniquely designed aluminium laminate lid is for a range of premium desserts produced by Gü, the luxury chocolate dessert maker.
Vaassen Flexible Packaging was commissioned by Gü to create an all-new exciting silver foil lid. Renowned for its product/process expertise and innovation skills, Vaassen developed a tailor-made solution for Gü. The result is a specially engineered aluminium base lid with HDPE sealant creating an easy-peel lid in a highly attractive finish.
Nigel Poole, General Sales and Marketing Manager, said: "Creating a laminate lid for glass containers which has high 'peelability' and delivers all the requisite product protection features and product presentation attractiveness is always challenging given the composite materials involved. It is the kind of challenge we are uniquely able to solve as the leading lids and laminates producer in Europe.
"The Gü brand is associated with luxury and fine-dining. The lid we have created for Gü delivers high quality presentation, the ultimate in product presentation and consumer convenience. That is our goal for every customer and for every product we produce - state of the art packaging for state of the art products."
VFP This is the latest in a large selection of lids created for the dairy and desserts sector by Vaassen, making use of its lacquering and laminating facilities - which feature the widest and fastest running technologies in the market place - and state of the art laboratory and innovation development capabilities.