New Rosalina Kalanchoë concept for KP Holland
New packaging conceptsIn early March Clondalkin Trading's Van der Windt gave the Kalanchoë range of KP Holland a facelift: The printing on the sleeves for both the 12 cm and 7 cm pots was changed to a new, fresh, up-to-date design printed in four different colour versions.
During the Flora Holland Trade Fair in Naaldwijk last month KP introduced the new concept on a large scale and as part of the introduction at this international plant show all the visitors and exhibitors were offered tea or coffee in cardboard cups printed with the new Rosalina design and supplied by Van der Windt.
Cardboard cups are a ‘hot’ item at a time when branding forms a major component of a company’s profiling with customer specific printing being possible for orders of 50,000 or more pieces. Van der Windt is one of the leading suppliers in the field of cardboard cups. What makes the entire
Rosalina range special is that a QR (Quick Response) code has been integrated into the design and with a smart phone and the installation of the right equipment this QR code can be scanned. The QR code on the Rosalina series gives a direct link to the Rosalina website. The up dated Rosalina concept is a good example of the diversity of the products and services supplied by Van der Windt.