The specialised producer of shrink sleeves and lidding solutions has integrated tactile features such as relief and soft touch into their printing technology for flexible packaging.
The tactile elements are an integral part of the designs and can be applied partially or across the entire surface of the product.
Clondalkin Flexible Packaging will debut this latest tactile packaging technology at the FachPack trade show from September 27-29 in Nuremberg, Germany.
Sander Kool, Sales & Marketing Director at Clondalkin Kirchberg, explains: “Traditionally packaging has been used for visual communication, but tactile is now recognised as an important feature for communicating with customers at the point of sale as well.
“This new tactile packaging technology allows brand owners to create a premium experience for the consumer when they handle the product; a critical step in the buying process. Brand owners can communicate certain product characteristics to influence the consumer’s perception and emotional connection, and have a positive impact on their buying behaviour. For example, our soft touch shrink sleeve is ideally suited to products such as liquid detergents where softness is an important product characteristic for the end consumer.
“This technology is revolutionary in flexible packaging and provides exciting opportunities in the area of multisensory packaging. In combination with the print, this opens a whole new window of opportunity for point of sale marketing and product differentiation.”
Clondalkin Kirchberg is the leading European supplier of polyester lids, aluminium lids, shrink sleeves and coffee creamer lidding for a wide range of customers and applications.
Clondalkin Flexible Packaging will be attending Fachpack 2016 with a host of packaging solutions and award winning products to share with visitors. Innovations will include SkinTight®, a film which reduces food waste through extending product shelf life; WENTOPRO®, a film which provides a high barrier against moisture and harmful mineral oils; and FleXtreme®, the printing technique that provides print quality comparable to Gravure with very high ink and colour density at a more competitive cost level.
Clondalkin Flexible Packaging operates 11 extrusion, printing and laminating and converting production facilities throughout Europe and North America. It offers extensive experience in developing, manufacturing and marketing a wide range of packaging for multiple consumer goods and industrial markets.