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Packaging Europe feature: The Developing Market for Stand up Pouches

April 3, 2017 by Media Team

Writing exclusively for  Packaging Europe magazine Martina Fidder, Sales Manager at Clondalkin Flexible Packaging Grootegast, shares her thoughts on the stand up pouch market and influencing legislative and commercial factors.

She says ” The additional features available through the utilisation of a stand up pouch add further weight to the arguments to shift away from more traditional packaging options.  Stand up pouches continue to push the boundaries of what is possible in packaging with new functionality coming on stream at a very rapid pace.

From a marketing perspective the pouch is a dream come true, offering brands the ability to differentiate through seemingly infinite printability options and the ability to offer many different, convenient re-sealable closures.  Furthermore, the application of specially designed laminates means that pouches can offer retort properties making it a real alternative to tins.”

Read the full article here.

Packaging Europe is the world’s leading packaging magazine providing the latest packaging news, analysis, discussion and contacts for international buyers and suppliers.

 

Filed Under: Blog, Food packaging, stand up pouches

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About Clondalkin Flexible Packaging

Clondalkin Flexible Packaging is an international producer of high value added packaging products and services, with 7 production locations in the Netherlands, Germany, Switzerland and the United Kingdom and annual sales of €315 million.
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